Cross-Channel Marketing Co-Op
Over the course of my Marketing Co-Op at PUMA (July-December 2022), I had the opportunity to create many branded materials for both events and athlete partnerships. I gained experience and built confidence in my ability to work creatively while staying within the realm of brand guidelines.
Wodapalooza Event Support
In preparation for Wodapalooza 2023, I designed patches and t-shirts to be given out at the event. In addition, I worked with Stephen Gould to have them produced and shipped to the location of the event.
FIT Collective Seeding Kits
I was given the opportunity to create seeding kits for 40+ influencers and athletes in the PUMA FIT collective. I organized which products would be in each kit and worked with Stephen Gould to have custom Train PUMA boxes made for each of the kits. The boxes were made to have a hinged lid, similar to a shoe box, and custom sized to fit all the product. In addition, I had the Train PUMA logo painted on the lid and designed a seeding card to be placed on the inside of every kit.
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